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Don't worry, you get to keep all your clothes on — well, you might have to remove your socks from time to time. Welcome to the lucrative online economy of foot fetishes. At the backbone of the industry are the buyers, who usually have Instagram accounts devoid of any identifying photos, which are used to interact with sellers. The sellers generally operate with two models depending on whether their account is private or public.
Those with private accounts make money through a subscription-type model, which requires people to pay a set fee before being given access to the account. Or there are accounts like KehlaniFeet, which asks people to buy items from her Amazon Wishlist for access to the account and more personalised content.
Gift me with something on my Wishlist and I will gift you back," the account states. For those with public accounts, money is made by selling custom photos and videos directly to buyers using Instagram's direct message feature.
Owner of foot-fetish account parkfeetdaily said public accounts are almost like catalogues for the product they sell, with customers generally asking for custom orders. The account admin said videos range from three to 10 minutes in length, with hefty price tags often attached. Instagram foot model Jessica Gould said she was taken aback when first exploring the subculture. From there, it didn't take long to learn how to use my personal image to tease and lure potential paying clients.
Buyers and sellers play a vital part in the economy, but aggregators act as a connector between the two groups by sharing non-original content from different sources. Many of these aggregator accounts will either post pictures sent to them from sellers looking to gain more followers or will trawl Instagram looking for pictures to share — with or without permission.